The advantage of visual content is not limited to social media marketing only. Hence, modern marketers now need to embrace visual content marketing to gain the best return on investment on their marketing efforts. Visual content is processed by the brain 60,000 times faster than the written word and can retain information represented in a graphic format.
Simply put, visual content is essential because humans are visual creatures.
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Hence, it is safe to say images and videos are central to effective content marketing strategies, specifically on popular social media platforms such as Facebook, Instagram, YouTube, Snapchat, etc.
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